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  • Retailing management
    Levy, Michael ; Weitz, Barton A.
    Known for its strategic look at retailing and current coverage, this new 6th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the ... Levy/Weitz approach is thetextćs readability, organization, and its emphasis on how students can cometo grips with real retailing issues and be able to solve problems. The text's logical organization around a decision-making process allows readers tolearn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting. The text provides a balanced treatment of strategic, "how to," and conceptual material, in a highly readable and interesting format. The sixth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. Students indicate that this text is a "good read" because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout. Retailing is a high tech, global, growth industry thatprovides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written toexpose students to the excitement of retailing and prepare them for a careerin retailing and related fields.
    Vrsta gradiva - učbenik
    Izdaja - 8th ed., international ed.
    Založništvo in izdelava - New York [etc.] : McGraw-Hill/Irwin, cop. 2012
    Jezik - angleški
    ISBN - 978-0-07-122098-9
    COBISS.SI-ID - 20001766

    Povezava(-e):

    http://www.mcgraw-hill.co.uk/html/0071284249.html

Knjižnica Signatura – lokacija, inventarna št. ... Status izvoda
Ekonomsko-poslovna fakulteta, Maribor  658.8 LEVY M. Retailing 12 a prosto - na dom, čas izposoje: 30 dni
Ekonomsko-poslovna fakulteta, Maribor  658.8 LEVY M. Retailing 12 prosto - na dom, čas izposoje: 30 dni
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