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  • Storytelling : branding in practice
    Fog, Klaus, marketing direktor ...
    As a business concept "storytelling" has had a significant impact on how companies can build strong corporate cultures and credible brands. Yet many corporations are still confused as to how exactly ... storytelling can make a difference: Why should we tell stories at all? What makes a good story? And how do we tell it in a way that advances our company both culturally and fiscally while strengthening our brand? The second edition of this successful book presents ten new case studies. Written by practitioners for practitioners and students and filled with simple tools for putting corporate storytelling into practice, it provides knowledge and inspiration for using storytelling as a strategic tool for releasing your company's potential
    Vrsta gradiva - knjiga ; neleposlovje za odrasle
    Izdaja - 2nd ed.
    Založništvo in izdelava - Heidelberg : Springer ; Frederiksberg : Samfundslitteratur, 2001, cop. 2010
    Jezik - angleški
    ISBN - 978-3-540-88348-7; 978-3-540-88349-4
    COBISS.SI-ID - 2048234323

Knjižnica Signatura – lokacija, inventarna št. ... Status izvoda
Fakulteta za turizem, Brežice prosti pristop
659.1 STORYTELLING
IN: 020170176 		izposojeno - na dom, rok vrnitve: 13.11.2023
Predvidoma na voljo po: 03.07.2024 (1. v čakalni vrsti)
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