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  • Understanding internet use among passive and active tourists. Is there a need for a different web approach? [Elektronski vir]
    Slak Valek, Nataša ; Podovšovnik, Eva
    The study empirically investigates the use of the Internet among active and passive tourists from Slovenia. The different purposes of using the Internet were thoroughly researched. A T-test and ... analysis of variance were used to test the research hypotheses. The main finding shows use of the Internet a significant influence among active and passive tourists from Slovenia. At the same time the travel destination - travelling domestically and travelling abroad - has been found to have a significant influence when using the Internet for travel purposes. For tourism destinations using web-reservation systems for booking different tourism services, it is vital to know the presented data. The implications of the results are discussed in the context of tourism marketing and sales.
    Vir: Innovative issues and approaches in social sciences [Elektronski vir]. - ISSN 1855-0541 (Vol. 5, no. 1, 2012, str. 88-106)
    Vrsta gradiva - e-članek ; neleposlovje za odrasle
    Leto - 2012
    Jezik - angleški
    COBISS.SI-ID - 69095681

    Povezava(-e):

    http://www.iiass.com/pdf/IIASS-Volume5-Number1-2012.pdf

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