UNI-MB - logo
UMNIK - logo
 
(UM)
  • Strategije nabavnega marketinga z ozirom na tržno moč konkurence na nabavnem trgu : magistrsko delo
    Iršič, Matjaž
    The main objective of Msc Diploma is to investigate the strategies of purchasing marketing according to the market power of the competition in purchasing market. The analysis deals with the ... definition of the role of purchasing and purchasing management in organizations, and with their linkage with the concept of marketing through its strategic implications. After that some important connections between purchasing strategies and the particular elements of the competition in purchasing market are revealed. The results of the mentioned relations are determined through the two-dimensional multifactors "what-if" model between the purchasing strategies and different elements of market power of the competition in the purchasing market.
    Vrsta gradiva - magistrsko delo
    Založništvo in izdelava - Maribor : [M. Iršič], 1995
    Jezik - slovenski
    COBISS.SI-ID - 8450820

Knjižnica Signatura – lokacija, inventarna št. ... Status izvoda
Ekonomsko-poslovna fakulteta, Maribor A M 298 ni za izposojo
Univerzitetna knjižnica Maribor Skladišče II 39501 prosto - za čitalnico
loading ...
loading ...
loading ...

Vnos na polico