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  • The impact of emerging technology influences product placement effectiveness: a scoping study from interactive marketing perspective
    Pavlič, Jani ; Tomažič, Tina, 1975- ; Kožuh, Ines
    Vir: Journal of research in interactive marketing. - ISSN 2040-7122 (no. 4, Vol. 16, 2022, str. 551-568)
    Vrsta gradiva - članek, sestavni del ; neleposlovje za odrasle
    Leto - 2022
    Jezik - angleški
    COBISS.SI-ID - 87521795
    DOI