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  • Online marketing [Elektronski vir]
    Jagodič, Kornelija
    Success of a certain business depends on much more than the quality of the offer itself; it is mainly about the ability to sufficiently reach the market and convince masses of people to buy a product ... or service. In the last decades marketing has changed to a great extent, for it has become much more diverse and at the same time a lot more affordable as well. Although, that does not necessarily mean that all the changes have made everything easier; having all these possibilities to choose from, and mastering all the different means available to the point where they can actually work to one's advantage, can represent a whole new scale of obstacles one might stumble upon on the way to reaching business success. The internet is definitely one of the main factors which crucially contributed to that phenomenon since it has drastically changed the manner of giving and distributing information which consecutively affects the efficiency of marketing as such. The term online marketing comprises all marketing activities carried out in digital form or in online media: advertising via email, search engines, social media platforms and websites. The latter are generally the basis and source of all other online marketing moves which serve to lead individuals to particular websites and with the help of their content eventually convert them into customers.
    Vir: International journal of regional development [Elektronski vir]. - ISSN 2463-7939 (Vol. 1, apr. 2019, str. 23-33)
    Vrsta gradiva - e-članek ; neleposlovje za odrasle
    Leto - 2019
    Jezik - angleški
    COBISS.SI-ID - 96598017

    Povezava(-e):

    http://www.arema.si/670/international-journal-for-eegional-development.aspx

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