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Burtnik Urueta, Lucia C.; Dekoninck, Elies
Proceedings of the Design Society, 05/2024, Letnik: 4Journal Article, Conference Proceeding
Abstract Automotive OEM introduced Product-Service Systems in the past 20 years, challenging their traditional business model. A qualitative study was developed to characterise the decision-making process across 6 case studies, and similar patterns across different enabled the identification of lessons learned and possible future implications. All PSS initiatives were introduced following an Agile/Lean experimental approach, but the opportunistic nature of trials casts doubts in future validity. New testing methods that generate more robust conclusions need to be developed.
