In recent years, special attention has been paid to the study of innovation activities. The innovative approach to development involves not only the development of new technologies and release of high-tech products, but also creation of effective mechanisms for the participant interaction, definition of innovation policy priorities and instruments, assessment of the innovation activity efficiency and performance gains. Given its relevance, this research work is aimed at expanding the capabilities of innovation activities simulation using MATLAB environment. The result of the practical part of this research is a methodology for assessing the element of innovation activity, which addresses potential factors of influence that affect the innovative development of the studied subject.