Sonochemical synthesis of nitrogen doped zinc oxide (ZnO:N) nanorods using acetate and nitrate of the starting materials is reported. X-ray diffraction studies reveal the formation of hexagonal wurtzite phase of ZnO in both the cases whereas the crystallite size is found to be greater in acetate route. Precursor dependent growth process is observed as the time period for precipitation is found to be different with different starting materials. Electron microscopic studies show the formation of rod like structures of ZnO and ZnO:N in both acetate and nitrate routes. But, high aspect ratio and uniformity in the morphology of ZnO:N nanorods is observed in acetate route. High resolution images and selected area diffraction patterns of ZnO:N illustrate the nanorods to be c-axis oriented in both the cases. But in nitrate medium, the growth along 0001 direction is affected due to the adsorption of NO 3 − ions onto polar Zn 2+ surface leading to smaller length of the nanorods. FTIR studies also support these results showing the existence of sharp N–O symmetric stretching in ZnO:N in nitrate route. Photoluminescence (PL) measurements show red shift of excitonic emission band for ZnO in acetate route.