With its "Spanglish is my language" tagline and aim to be "satire, news y chat for the Spanglish generation," Pocho found a niche within the Latino community in California. "Pocho became a cult magazine," says Lalo Alcaraz. "It really took off." "La Cucaracha" centers on the lives of four characters. Cuco Rocha, the main character, is in his mid-20s and is, says Alcaraz, an "anthropomorphic cucaracha who is politically militant and a little too preachy." In contrast, his sidekick and roommate Eddie López is an "apathetic and easy-going guy" Other characters include Eddie's girlfriend Vero, a young schoolteacher who "fights the system," and Neto, a teenager who doesn't speak Spanish. In 1998, "La Cucaracha" became syndicated to appear in newspapers twice a week. But Alcaraz didn't stop there. "I wanted to take it to the next level," he says. "I wanted "La Cucaracha" to be daily. I pitched the idea everywhere and was rejected. Finally, my current syndicate agreed to make it daily."