On the occasion of its 30th anniversary, the journal Electronic Markets offered an opportunity to reflect on research published in recent years in the journal and in Bled eConference proceedings. The present paper continues research from 2012 onward, following the research paper published on the occasion of the 25th anniversary of the Bled eConference. Altogether, titles, keywords and abstracts of 211 papers from Electronic Markets journal and 356 papers from Bled eConference proceedings were used in the research. Automatic content analysis was done using Leximancer software. The results provided a broad overview of concepts and themes covered in both the Electronic Markets journal and the Bled eConference proceedings. Results revealed the following overlapping themes: “information,” “service,” “business,” “online,” “social,” and “systems”. The four most important themes in Electronic Markets (“information,” “service,” “business,” and “online”) are also important and well covered in Bled eConference proceedings. In addition to the results of the analysis, the present paper also discusses future research challenges and the role of the Electronic Markets journal and the Bled eConference in bridging the gap between science and real-life challenges.