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Smith, Brian G.; Golan, Guy; Freberg, Karen
Public relations review, June 2023, 2023-06-00, Letnik: 49, Številka: 2Journal Article
Despite the recent influx of studies examining the role of influencers in a campaign, most studies examine influencer marketing, leaving the public relations approach to influencers underdeveloped. Through in-depth interviews with professionals who work with influencers, this study establishes the concept and process of influencer relations. Results illustrate key relational and dialogic factors of influencer relations. This study also provides a set of best practices for working with influencers in public relations. •This study establishes influencer relations using public relations principles.•We interviewed professionals who work directly with influencers.•This study suggests a definition for influencer relations and best practices.•Result show that successful influencer relations are communal, organic, and dialogic.•Best practices include building personal relationships, working with communities and granting creative freedom.
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Dostop do baze podatkov JCR je dovoljen samo uporabnikom iz Slovenije. Vaš trenutni IP-naslov ni na seznamu dovoljenih za dostop, zato je potrebna avtentikacija z ustreznim računom AAI.
Leto | Faktor vpliva | Izdaja | Kategorija | Razvrstitev | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
Baze podatkov, v katerih je revija indeksirana
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Povezave do osebnih bibliografij avtorjev | Povezave do podatkov o raziskovalcih v sistemu SICRIS |
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Vir: Osebne bibliografije
in: SICRIS
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