Consumers' psychological perceptions and reactions to marketing management strategies are important factors for the success of any organization. Optimistic sales predictions based on quantifiable production-side factors such as changes in promotion, product, price, and distribution may fail miserably if consumers do not see value in such “objective” changes. Despite the inseparability of organizations' marketing management activities and consumers' perceptions of these offerings, there is a lack of simple learning activities to cover this topic. Application of the elasticity concept across marketing mix elements (4P's: promotion, product, price, place/distribution) was determined to be an effective way to demonstrate the inseparability between production and consumer perspectives in marketing.