One expression of lifestyle is clothing. Clothing becomes a choice within a concept related to its usefulness as the body cover and related to an expression of dialogue between ethical and aesthetical considerations. Applying qualitative research with a philosophical approach, this study reveals three groups of women with their basic orientation in dressing. The first group argues that the model’s suitability with users’ needs or aesthetics is the primary consideration in clothing. The second group considers the ethics value as their first consideration in choosing a dress, while the third group brings together ethical and esthetical aspects as their consideration in dressing. Our finding also suggests that each group has a specific characteristic in their dressing appearance.