The molecular mechanism of ABA‐promoted anthocyanin accumulation and fruit coloration is less known. Here, an apple bZIP transcription factor MdbZIP44 was identified to be a positive regulator in ABA‐promoted anthocyanin accumulation by interacting with MdMYB1 and enhancing its binding capacity to the promoters of downstream target genes. MdBT2 decreased ABA‐promoted anthocyanin accumulation by degrading MdbZIP44 protein. Phytohormone abscisic acid (ABA) induces anthocyanin biosynthesis; however, the underlying molecular mechanism is less known. In this study, we found that the apple MYB transcription factor MdMYB1 activated anthocyanin biosynthesis in response to ABA. Using a yeast screening technique, we isolated MdbZIP44, an ABA‐induced bZIP transcription factor in apple, as a co‐partner with MdMYB1. MdbZIP44 promoted anthocyanin accumulation in response to ABA by enhancing the binding of MdMYB1 to the promoters of downstream target genes. Furthermore, we identified MdBT2, a BTB protein, as an MdbZIP44‐interacting protein. A series of molecular, biochemical, and genetic analysis suggested that MdBT2 degraded MdbZIP44 protein through the Ubiquitin‐26S proteasome system, thus inhibiting MdbZIP44‐modulated anthocyanin biosynthesis. Taken together, we reveal a novel working mechanism of MdbZIP44‐mediated anthocyanin biosynthesis in response to ABA.