E-viri
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Cárdenas, Marisol Valencia; Cano, Liliana Cárdenas; Jiménez Ruiz, María Eugenia; Velandia Estrada, Luder Estefanny; Sepúlveda, Mayerlin Roldán
Revista de métodos cuantitativos para la economía y la empresa, 2023, Letnik: 36Journal Article
The purpose of the research is to inquire about the fulfillment of omnichannel conditions in consumers and micro-businesses of the processed food sector in the metropolitan area of Medellin, Colombia, from the study of the fulfillment of conditions linked to three components: sales channels, marketing models and the supply chain, with the transversality of digitization. For this purpose, we used a complementary research methodology, the first method is quantitative, applying a survey instrument to consumers, related to omnichannel conditions; the second is qualitative, with a descriptive and non-experimental approach analyzing five (5) case studies of micro-businesses. Among the main results is that microbusinesses are not 100 % omnichannel, but multichannel is known, that is not the same, but it is part of it, and data storage is perceived positively, in addition, consumers are not omnichannel and also, do not know various concepts of digital integration of this strategy; nevertheless, consumers perceive that the analytics of the data provided and its integration can improve the perception of benefits, incentives and customer satisfaction, promoting loyalty and growth of microbusinesses.
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Faktor vpliva
Dostop do baze podatkov JCR je dovoljen samo uporabnikom iz Slovenije. Vaš trenutni IP-naslov ni na seznamu dovoljenih za dostop, zato je potrebna avtentikacija z ustreznim računom AAI.
Leto | Faktor vpliva | Izdaja | Kategorija | Razvrstitev | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Povezave do osebnih bibliografij avtorjev | Povezave do podatkov o raziskovalcih v sistemu SICRIS |
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Vir: Osebne bibliografije
in: SICRIS
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