E-viri
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Dodd, Jonathan
NZ marketing magazine, 20/Nov , Letnik: 26, Številka: 10Journal Article
Takes a look at how market research companies have responded to the long-term erosion in the value perception of standard market research by using proprietary research techniques to differentiate themselves and add value to the services they provide. Indicates some of the loyalty-focused proprietary research techniques being promoted on market research company websites. Source: National Library of New Zealand Te Puna Matauranga o Aotearoa, licensed by the Department of Internal Affairs for re-use under the Creative Commons Attribution 3.0 New Zealand Licence.
