E-viri
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Du Toit, Carlene
Admedia, 20/Sep , Letnik: 25, Številka: 8Magazine Article
Discusses the importance of good customer research in difficult economic times. Looks at a rise in small to medium boutique research agencies using online tools, the relationship between researchers and the creative side of advertising, and the purpose of market research. Source: National Library of New Zealand Te Puna Matauranga o Aotearoa, licensed by the Department of Internal Affairs for re-use under the Creative Commons Attribution 3.0 New Zealand Licence.
