This new textbook addresses the neglect of practical research methods in cultural studies. It provides readers with clearly written overviews of research methods in cultural studies, along with guidelines on how to put these methods into operation. It advocates a multi-method approach, with students drawing from a pool of techniques and approaches suitable for their own topics of investigation. The book covers the following main areas: Drawing on experience, and studying how narratives make sense of experience.Investigating production processes in the cultural industries, and the consumption and assimilation of cultural products by audiences and fans.Taking both quantitative and qualitative approaches to the study of cultural life.Analysing visual images and both spoken and written forms of discourse.Exploring cultural memory and historical representation. Key Features A unique guide to research methods in Cultural StudiesExplores key methods of research, with examples of how to pursue (or not to pursue) a particular method.Expert contributors include Martin Barker, Aeron Davis, David Deacon, Emily Keightley, Steph Lawler, Anneke Meyer, Virginia Nightingale and Sarah Pink.