In the context of a virtual transformation of consumer behavior, commercial offer switches  play an important role in increasing customer awareness of the company’s product and the  recognition of the company itself. The study was conducted by sending online forms Google  Form followed by data processing using Excel and SPSS. The purpose of this study was to  identify the degree of consumer awareness of the horse-centered leisure activities in Almaty  city and Almaty region. The survey was conducted by online sending out a Google Form with  subsequent data processing by using Excel and SPSS. Novelty of this study is consideration  of the significance of the awareness of the company’s product (goods/service) in connection  with the virtual transformation of consumer behavior is considered. As the result, study  showed the levels of awareness degree about the horse-centered leisure activities in Almaty  city and Almaty region the among interviewed respondents