E-viri
Recenzirano
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Konecnik Ruzzier, Maja; de Chernatony, Leslie
Journal of business research, January 2013, 2013-1-00, 20130101, Letnik: 66, Številka: 1Journal Article
This paper reviews the concept of place brand identity within the supply side aspect of place branding. With no widely accepted model of place brand identity, the paper proposes a new model, which has its roots in marketing, tourism and sociological theory. The model focuses on the country brand of Slovenia, representing the first systematic branding process in Slovenia's short history. The development of a research program followed a holistic approach involving key influencers and enactment stakeholders. This novel approach has several advantages over the previously uncoordinated country branding attempts.
