Implementation of organizational communication, as well as on education about management of communication processes and its colleration with a business success is in focus of sustainability business management. Regarding that, negative messages as part of business communication may have poor outcomes and it is widely and wrongly considered that they should be avoided. However, negative messages are essential element of every business organization, they can not be avoided and are of high importance for leading sustainable management. This is why educated and thoughtful approach to communication is required. Main goal of this article is to determine notion of negative messages, as well as to present the extent of negative messages in everyday communication of organization and empasize the importance of acquiring skills necessery for direct and indirect approach to communication process.