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Payne, Adrian; Tanev, Stoyan
Technology innovation management review, 04/2021, Letnik: 11, Številka: 4Journal Article
An interview with Dr. Adrian Payne, Professor of Marketing at the University of New South Wales, and Dr. Pennie Frow, Professor of Marketing Management and Strategy in the University of Sydney Business School, Australia, is presented. Among other things, Payne and Frow talk about their scientific cooperation and their approach value proposition development.
