The thesis will examine how DVD distribution can affect Japanese film dissemination in the UK. The media discourse concerning 4Digital Asia and Third Window proposes that this is the principal factor influencing their films' presence in the UK from 2008 to 2010. The distributors' actions establish the UK market that exists for Japanese films, and that these consumer demands are best pursued through the medium of DVD. As a result, the distribution and marketing materials for the film releases often highlight the discs and their DVD labels as much as the production background and content of the films. This fact leads to the following questions: how are DVDs of Japanese films made distinctive? How important is the DVD format itself, as well as the labeling of the films as Japanese? An effective methodological strategy is needed to answer these questions. The thesis' approach allows for an integrated analysis of relevant sources within the fields of Japanese film, DVD media, and film distribution and marketing. DVD packaging, special features, trailers, websites and reviews are all essential parts of 4Digital Asia and Third Window's DVD distribution processes. Multiple analytical approaches can integrate methods of close textual analysis required for the study of various sources that represent film distribution. Therefore, the discourses circulating the DVDs, and the influence of DVD dissemination strategies of Japanese films in the UK, will be investigated. They reveal that the distributors' practices communicate how Japanese cinema is distribution on DVD in the UK, and act as a means of identifying the market that exists for these films.