Donald J. Trump's speaking and writing invite passionate reactions -- maybe he's a bluecollar, billionaire hero who speaks the language of the common man or maybe he's a gleefully illiterate, tremendously unqualified idiot. Whatever the case, he was persuasive enough to get himself elected President of the United States and he's been persuasive enough to keep a majority of his supporters behind him. In Faking the News: What Rhetoric Can Teach Us About Donald J. Trump, eleven prominent rhetoric experts explain how Trump's persuasive language works. Specifically the authors explain Trump's persuasive uses of demagoguery, anti-Semitism, alternative facts, populism, charismatic leadership, social media, television, political slogans, visual identity/image, comedy and humor, and shame and humiliation. Faking the News is written for readers who may not know anything about rhetoric, so each chapter explains a feature of rhetoric and uses that lens to illuminate Trump's rhetorical accomplis.