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  • Airline reviews processing:...
    Syed, Ayesha Ayub; Gaol, Ford Lumban; Boediman, Alfred; Budiharto, Widodo

    International journal of information management data insights, November 2024, 2024-11-00, 2024-11-01, Letnik: 4, Številka: 2
    Journal Article

    •ATS and SA are essential for customer feedback analysis.•Airline reviews contain intricate narratives and multiple aspects.•Domain shift occurs when the target domain exhibits out-of-distribution data.•DA via two-stage finetuning addresses the domain shift issue for ABS.•Higher customer ratings are linked to positive recommendations and positive sentiment valence. Opinion summarization and sentiment classification are key processes for understanding, analyzing, and leveraging information from customer opinions. The rapid and ceaseless increase in big data of reviews on e-commerce platforms, social media, or review portals becomes a stimulus for the automation of these processes. In recent years, deep transfer learning has opted to solve many challenging tasks in Natural Language Processing (NLP) relieving the hassles of exhaustive training and the requirement of extensive labelled datasets. In this work, we propose frameworks for Abstractive Summarization (ABS) and Sentiment Analysis (SA) of airline reviews using Pretrained Language Models (PLM). The abstractive summarization model goes through two finetuning stages, the first one, for domain adaptation and the second one, for final task learning. Several studies in the literature empirically demonstrate that review rating has a positive correlation with sentiment valence. For the sentiment classification framework, we used the rating value as a signal to determine the review sentiment, and the model is built on top of BERT (Bidirectional Encoder Representations from Transformers) architecture. We evaluated our models comprehensively with multiple metrics. Our results indicate competitive performance of the models in terms of most of the evaluation metrics.