The definition of values in the scientific literature, the motivational basis for the formation of the values of the individual and the relation between the concepts of "value" and "values orientation" are analyzed; the author’s definition of the concept of "formation of personality’s values" is substantiated, and the cross-cultural relations of the values’ formation in the Ukrainian and Romanian and the Ukrainian and Macedonian samples are highlighted. The results of explanatory (EFA) and confirmatory (CFA) factor analysis are presented based on the results measuring of the personal values’ of these categories of subjects formation. It is made a crosscultural comparison between the peculiarities of the values formation and the axiofactor of openness to changes, and its results are analyzed. There are given the data of the empirical study which partly confirmed the hypothesis about the regularity of the relationship between subjective well-being and the values of the individual. The values of conformity and traditions proved to be significantly related to the satisfaction with life for the Macedonian group of adults, which confirmed the expectation of a negative relations between "unhealthy" values and subjective wellbeing. It has been found that young people, whose values are focused on the possession of things and their accumulation in contrast to spiritual values, are usually less satisfied with their own lives; young people from the studied countries, who have strong and developed "healthy" values, feel better in their lives, and the carriers of "unhealthy" values, on the contrary, are often dissatisfied with their lives and are therefore experiencing a certain amount of anxiety