Provider: - Institution: - Data provided by Europeana Collections- City represents its character through urban/place marketing by using their tools, which is one of the most important activities of local government in its development process. Communication, as one of the marketing tools, is achieved through the products made in the variety of design processes, where urban design is also classified. Elements that are relevant in the communication of the city can be physical factors of its environment, including the pedestrian space. The image of the city represents opinion or experience of the audience/users, based not on the good intentions or marketing attractive commercial messages, but rather on the real situation. This concept provides an opportunity for the analysis of the actual pedestrian space network’s quality. In this way, the level of social responsibility of local government can be determined, which influence the creation of certain audience/users attitudes, as well as the image of the city. Furthermore, the importance of pedestrian spaces network in creating, fostering and improving the competitive identity of the city represents the specific field of application of the research results in the strategic decision-making and planning. The validation of the determined relation was made on the examples of pedestrian space networks of five European cities, which were singled out as the relevant representatives of different categories set out by ESPON. Based on the results of these five case studies, the models were created, as well as recommendations and guidelines for improving pedestrian space network in the Belgrade center.- Svoj karakter grad predstavlja putem urbanog marketinga, odnosno marketinga mesta, koristeći se njihovim instrumentima, što je jedna od najznačajnijih delatnosti lokalne uprave u okviru razvojnog procesa. Kao jedan od marketinških instrumenata koji se koristi jeste komunikacija ostvarena putem proizvoda nastalih u različitim dizajnerskim procesima, gde se svrstavaju i proizvodi urbanog dizajna. Elementi koji se uočavaju u komunikaciji grada mogu biti fizički činitelji njegovog prostornog okvira, među kojima i pešački prostor. Imidž grada predstavlja stav ili doživljaj publike koji se zasniva na realizovanom stanju, a ne na prezentovanju dobrih namera i plasiranju atraktivnih propagandnih poruka. Tako određen pojam daje mogućnost da se analizom aktuelnog kvaliteta mreže pešačkih prostora može utvrditi nivo društvene odgovornosti lokalne uprave, što utiče na formiranje stavova publike, pa samim tim i imidža određenog grada. Pored toga uočavanjem značaja mreže pešačkih prostora u kreiranju, negovanju i unapređenju kompetitivnog identiteta grada osvetljava se polje konkretne primene rezultata istraživanja u strateškom odlučivanju i planiranju. Provera utvrđenog odnosa rađena je na primerima mreže pešačkih prostora u centru pet evropskih gradova koji su izdvojeni kao relevantni predstavnici različitih kategorija gradova utvrđenim na osnovu ESPON kategorizacije. Na osnovu njih formirani su modeli, kao i preporuke i smernice unapređenja i širenja mreže pešačkih prostora. Poseban doprinos ostvaren je i u vidu utvrđivanja preporuka i smernica za unapređenje mreže pešačkih prostora centra Beograda.- All metadata published by Europeana are available free of restriction under the Creative Commons CC0 1.0 Universal Public Domain Dedication. However, Europeana requests that you actively acknowledge and give attribution to all metadata sources including Europeana