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Advertising in tourism and leisureMorgan, Nigel ; Pritchard, AnnetteType of material - textbookPublication and manufacture - Oxford (UK) [etc.] ; Woburn (MA) : Butterworth-Heinemann, 2000Language - englishISBN - 0-7506-4531-8COBISS.SI-ID - 182750
Author
Morgan, Nigel |
Pritchard, Annette
Topics
Advertising |
Leisure industry |
Hospitality industry |
Tourism |
Case studies |
Turizem |
Gostoljubnost |
Moduli |
Učbeniki za visoke šole |
Priročniki |
Turizem |
Turistična ponudba |
Obiskovalci |
Učbeniki za visoke šole |
Priročniki |
Turistični trg |
Ključna porazdelitev |
Proizvodne funkcije |
Učbeniki za visoke šole |
Priročniki |
Turistični trg |
Storitvene dejavnosti |
Destinacija |
Učbeniki za visoke šole |
Priročniki |
Marketing |
Turistična promocija |
Psihosociološki vidik |
Učbeniki za visoke šole |
Priročniki |
Reklama |
Marketinška strategija |
Zaščitne znamke |
Učbeniki za visoke šole |
Priročniki |
Reklama |
Kompleksnost |
Kreativne sposobnosti |
Učbeniki za visoke šole |
Priročniki |
turizem |
turistična industrija |
strateško planiranje |
prosti čas |
gostinstvo |
oglaševanje |
ekonomska propaganda |
spremembe |
dinamični modeli |
kreativnost |
ustvarjalnost |
priložnosti |
turistični proizvod |
mišljenje |
sodobnost |
kritika |
evalvacija |
ocenjevanje |
trg |
segmentacija |
pozicioniranje |
strategija trženja |
promocija |
blagovne znamke |
pospeševanje prodaje |
sponzorstvo |
primeri |
case study |
strokovno delo
Library/institution |
City | Acronym | For loan | Other holdings |
---|---|---|---|---|
EF, Central Economic Library, Ljubljana | Ljubljana | CEKLJ |
outside loan 1 cop.
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|
Faculty of Economics and Business, Maribor | Maribor | EPF |
outside loan 1 cop.
|
|
University of Primorska University Library | Koper - Capodistria | UPUK |
reading room 1 cop.
|
Shelf entry
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