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Modeli organizacije marketinga v transportu in špediciji držav v tranzicijiBošković, Desimir ; Vukčević, MladenV tej študiji avtorja sistemsko argumentirata nujnost sprejetja koncepcije in politike marketinga v mednarodni špediciji v Sloveniji in državah Srednje in Vzhodne Evrope. Navajata dejavnike ... organizacije marketinga v špediterskem podjetju omenjenih držav, le-te s težavami vstopajo v svet tržne ekonomije. Organiziranje marketinga obravnavata kot dinamičen proces, ki je zelo izpostavljen številnim zunanjim in notranjim vplivom. Mednarodni špediter se lahko v državah v tranzitu odloči za uvajanje enega od petih možnih oziroma potencialnih modelov organizacije in funkcioniranja marketinga v podjetju. Pri tem mora sam izbrati možno obliko organizacije marketinga v lastnem podjetju in izhajati iz šestih obstoječih tipov organizacije. Funkcioniranje in učinkovitost managementa oziroma organizacije upravljanja je v neposredni zvezi s funkcioniranjem in učinkovitostjo organizacije marketinga v špediterskem podjetju. Management in marketing sta potrebna za učinkovito in uspešno delovanje.Source: Organizacija : revija za management, informatiko in kadre = journal of management, informatics and human resources. - ISSN 1318-5454 (Letn. 33, št. 4, apr. 2000, str. 269-273)Type of material - article, component part ; adult, seriousPublish date - 2000Language - slovenianCOBISS.SI-ID - 2757651
Author
Bošković, Desimir |
Vukčević, Mladen
Topics
špedicija |
transport |
države v tranzitu |
marketing |
organizacija |
modeli organizacije |
Eastern Europe |
marketing |
organization |
transport
source: Organizacija : revija za management, informatiko in kadre = journal of management, informatics and human resources. - ISSN 1318-5454 (Letn. 33, št. 4, apr. 2000, str. 269-273)
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