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Blue ocean strategy : how to create uncontested market space and make the competition irrelevantKim, W. Chan ; Mauborgne, RenéeType of material - reviewPublication and manufacture - Boston (Mass.) : Harvard Business School Press, cop. 2005Language - englishISBN - 1-59139-619-0; 978-1-59139-619-2COBISS.SI-ID - 7963420
Author
Kim, W. Chan |
Mauborgne, Renée
Topics
New products |
Market segmentation |
Konkurenčna sposobnost |
Marketinška strategija |
Tržni prostor |
Pregledne študije |
konkurenca |
konkurenčnost |
organiziranost |
osnove |
modeli |
orodja |
strategija |
trajnostni razvoj |
uravnotežen razvoj |
strategija trženja |
tržna analiza |
trg |
meje |
segmentacija |
prostor |
kreativnost |
ustvarjalnost |
tržne poti |
novi proizvodi |
povpraševanje
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IEDC - Bled School of Management | Bled | IEDCBL |
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Maribor Public Library | Maribor | SIKMB |
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University of Primorska University Library | Koper - Capodistria | UPUK |
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Academy of Fine Arts and Design, Ljubljana | Ljubljana | ALULJ |
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EF, Central Economic Library, Ljubljana | Ljubljana | CEKLJ |
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Faculty of Economics and Business, Maribor | Maribor | EPF |
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Faculty of commercial and business sciences, Celje | Celje | VKSCE |
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Jožef Stefan Institute, Ljubljana | Ljubljana | IJS |
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Public Library of Izola | Izola - Isola d'Istria | SIKIZO |
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Public Library of Žalec | Žalec | SIKZAL |
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Secondary School of Economics Ljubljana | Ljubljana | SESLJ |
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Kim, W. Chan | ![]() |
Mauborgne, Renée | ![]() |
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