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Ethics of a sustainable enterprise - and the need for it
Potočan, Vojko ; Mulej, Matjaž
In the modern global economy, new criteria are needed to describe the most modern enterprises: Sustainable Enterprise (SE) and Sustainable Enterprise Ethics (SEE). Long-term existence and development ...of humans and organisations depend, largely, on application of the sustainable development (SD) concept. Already, some enterprises consider the modern conditions and apply the requisite synergy of economic, ecological, social and ethical aims. They can be called Sustainable Enterprises (SEs). Suitable activities of SEs depend on their ethics even more than on their knowledge-Sustainable Enterprise Ethics. Attainment of SEE demands innovation of values, culture and behaviour of all critical SEs' participants for them to understand, achieve and use SEE as a more/requisitely holistic practice, based on ethics of interdependence (EI). We offer some new suggestions on why humans need SE and SEE and suggest ways to create and implement EI as SEE in and for SEs rather than the traditional one-sided business behaviour.
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