Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Academy of Fine Arts and Design, Ljubljana - all departments (ALULJ)

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Kim, W. Chan ; Mauborgne, Renée

Type of material - review

Publication and manufacture - Boston (Mass.) : Harvard Business School Press, cop. 2005

Language - english

ISBN - 1-59139-619-0; 978-1-59139-619-2

COBISS.SI-ID - 7963420

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Oblikovanje 65 KIM W. C. Blue IN: 0019389	available - outside loan, loan period: 1 months

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Kim, W. Chan
Mauborgne, Renée

Source: Personal bibliographies and: SICRIS

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