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Marketing communication : principles and practiceVarey, Richard J., 1955-Type of material - textbookPublication and manufacture - London ; New York : Routledge, 2002Language - englishISBN - 0-415-23039-X; 0-415-23040-3COBISS.SI-ID - 21584221
Author
Varey, Richard J., 1955-
Topics
Communication in marketing |
Trženje |
Marketing |
Marketing |
Množične komunikacije |
Mass communications |
trženje |
poslovno komuniciranje |
komuniciranje |
potrošnik |
psihologija potrošnika |
behaviorizem |
medkulturno delovanje |
marketing mix |
sredstva javnega obveščanja |
marketing povezav |
planiranje |
etika |
etika |
marketing |
business communication |
communications |
consumer |
consumer psychology |
behaviourism |
cross-cultural activities |
marketing mix |
means of public information |
relationship marketing |
planning |
ethics |
ethics
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EF, Centralna ekonomska knjižnica, Ljubljana |
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Copy status |
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· Prosti p. G4 VAREY R. Marketing communication IN: 000203806 · Prosti p. G4 VAREY R. Marketing communication IN: 000203806 |
available - outside loan, loan period: 1 months
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