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Principles and practice of marketingJobber, David, 1947- ; Ellis-Chadwick, FionaType of material - book ; adult, seriousEdition - 8th ed.Publication and manufacture - Maidenhead : McGraw-Hill Education, cop. 2016Language - englishISBN - 978-0-0771-7414-9; 0-0771-7414-3; 978-0-0771-7415-6COBISS.SI-ID - 24532966
Author
Jobber, David, 1947- |
Ellis-Chadwick, Fiona
Topics
trženje |
tržne raziskave |
vedenje potrošnikov |
blagovne znamke |
inovacije |
pozicioniranje proizvoda |
segmentacija |
poslovno komuniciranje |
strategija trženja |
planiranje |
etika |
marketing |
market research |
consumer behaviour |
brands |
innovations |
positioning |
segmentation |
business communication |
marketing strategy |
planning |
ethics
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· Prosti p. G1 JOBBER D. Principles and practice IN: 000245249 · Prosti p. G1 JOBBER D. Principles and practice IN: 000245249 |
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Jobber, David, 1947- | ![]() |
Ellis-Chadwick, Fiona | ![]() |
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