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Sports marketing : a strategic perspectiveShank, Matthew D.Type of material - textbookPublication and manufacture - Upper Saddle River (New Jersey) : Prentice Hall, cop. 1999Language - englishISBN - 0-13-621871-7COBISS.SI-ID - 10310630
Author
Shank, Matthew D.
Topics
Sports |
Marketing |
Hale of fame |
United States |
Sports |
Economic aspects |
United States |
Strategic management |
Sports |
Marketing strategic management |
United States |
Contingency |
Sports |
Framework |
United States |
Šport |
Javne storitve |
Ekonomski vidik |
Učbeniki za visoke šole |
Šport |
Cene storitev |
Cenovna politika |
Učbeniki za visoke šole |
Cene |
Determinante |
Določevanje ciljev |
Učbeniki za visoke šole |
Šport |
Marketinška strategija |
Kontingenčne metode |
Učbeniki za visoke šole |
Šport |
Tržna miselnost |
Ponudba in povpraševanje |
Učbeniki za visoke šole |
Šport |
Veličine |
Vrhovi |
Učbeniki za visoke šole |
Marketing |
Implementacija |
Kontrolni mehanizmi |
Učbeniki za visoke šole |
Marketing |
Športna oprema |
Koncepcije |
Ključne besede |
Učbeniki za visoke šole |
Rekreacija |
Ekonomski vidik |
Športno udejstvovanje |
Učbeniki za visoke šole |
Tržni mehanizem |
Ciljno vodenje |
Prispevki |
Učbeniki za visoke šole |
Potrošniki |
Marketinška strategija |
Športna dogajanja |
Učbeniki za visoke šole |
Športna oprema |
Predstavitve |
Avdiovizualni mediji |
Učbeniki za visoke šole |
trženje |
marketing |
tržne raziskave |
orodja |
šport |
žensko vprašanje |
industrija |
planiranje |
tržno planiranje |
marketing mix |
marketinški splet |
strategija trženja |
mednarodno trženje |
potrošnik |
participacija |
psihologija |
psihologija potrošnika |
sociologija |
konkurenca |
trg |
segmentacija |
cilj |
pozicioniranje |
izdelki |
proizvodi |
življenjski cikel |
tehnologija |
poslovno komuniciranje |
ekonomska propaganda |
oglaševanje |
promocija |
množični mediji |
distribucija |
sponzorstvo |
cene |
cost benefit analiza |
controlling |
osnove |
terminologija |
učbeniki |
vaje |
marketing |
market research |
tools |
sports |
women question |
industry |
planning |
market planning |
marketing mix |
marketing strategy |
international marketing |
consumer |
participation |
consumer psychology |
psychology |
sociology |
competition |
market |
segmentation |
target |
pozitioning |
products |
technology |
business communication |
advertising |
promotion |
mass media |
distribution |
sponsorship |
prices |
price formation |
cost benefit analysis |
controlling |
terminology |
issues |
textbooks |
exercises
Reserve material at the desired pickup location.
Pickup location |
Material status | Reservation |
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Faculty of Economics and Business, Maribor |
available - outside loan, loan period: 30 days
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Call number – location, accession no. ... |
Copy status |
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339.13 SHANK M. Sports 339.13 SHANK M. Sports |
available - outside loan, loan period: 30 days
|
Shelf entry
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Shank, Matthew D. |
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