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Global marketing : foreign entry, local marketing & global managementJohansson, Johny K.Type of material - textbookEdition - 3rd, international ed.Publication and manufacture - Boston (Mass.) [etc.] : McGraw-Hill : Irwin ; New York : McGraw-Hill Higher Education, cop. 2003Language - englishISBN - 0-07-119563-7; 0-07-247148-4COBISS.SI-ID - 13988070
Author
Johansson, Johny K.
Topics
Export marketing |
Export marketing |
Management |
Mednarodni marketing |
Globalna strategija |
Marketinška strategija |
Učbeniki za visoke šole |
Mednarodni marketing |
Globalna strategija |
Izvozna politika |
Učbeniki za visoke šole |
Mednarodni marketing |
Medkulturno sodelovanje |
Medkulturno sporazumevanje |
Učbeniki za visoke šole |
Mednarodni marketing |
Strateške povezave |
Tuje naložbe |
Učbeniki za visoke šole |
Svetovni trg |
Poslovna uspešnost |
Trženjski splet |
Učbeniki za visoke šole |
Svetovni trg |
Zunanjetrgovinski promet |
Marketinški procesi |
Učbeniki za visoke šole |
trženje |
mednarodno trženje |
strategija trženja |
prednost |
marketing |
management |
izvoz |
poslovno okolje |
mednarodna menjava |
teorija |
globalizacija |
medkulturna komunikacija |
licence |
povezanost |
neposredne tuje investicije |
storitve |
proizvodi |
potrošnik |
oblikovanje cene |
distribucija |
ekonomska propaganda |
oglaševanje |
pospeševanje prodaje |
elektronsko poslovanje |
elektronsko trženje |
zunanja trgovina |
svetovni trg |
učbeniki |
primeri |
case study |
marketing |
international marketing |
management |
marketing strategy |
advantage |
exports |
business environment |
international exchange |
theory |
globalization |
cross-cultural activities |
licences |
strategic alliances |
foreign direct investments |
services |
products |
consumer |
pricing |
distribution |
advertising |
promotion |
electronic commerce |
electronic marketing |
foreign trade |
world market |
textbooks |
case study |
case study
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Faculty of Economics and Business, Maribor |
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339.54 JOHANSSON J. Global 03 339.54 JOHANSSON J. Global 03 |
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Database name | Field | Year |
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Johansson, Johny K. | ![]() |
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