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The marketing plan handbookWood, Marian BurkType of material - handbook ; adult, seriousEdition - 2nd ed., international ed.Publication and manufacture - Upper Saddle River (N.J.) : Pearson/Prentice Hall, cop. 2005Language - englishISBN - 0-13-196866-1; 0-13-197267-7; 0-13-148526-1; 978-0-13-223757-4COBISS.SI-ID - 15835366
Author
Wood, Marian Burk
Topics
Marketing |
Management |
Handbooks, manuals, etc |
trženje |
planiranje |
plani |
poslovno okolje |
trg |
potrošnik |
proizvodi |
blagovne znamke |
logistika |
poslovno komuniciranje |
uspešnost poslovanja |
marketing |
planning |
plans |
business environment |
market |
consumer |
segmentation |
positioning |
products |
trademarks |
logistics |
business communication |
business efficiency |
measurements |
plans |
case study |
case study
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Faculty of Economics and Business, Maribor |
available - outside loan, loan period: 30 days
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Call number – location, accession no. ... |
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339.13 WOOD M. Marketing 339.13 WOOD M. Marketing |
available - outside loan, loan period: 30 days
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cdr 339.13 WOOD M. Marketing cdr 339.13 WOOD M. Marketing |
available - outside loan, loan period: 30 days
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Year | Impact factor | Edition | Category | Classification | ||||
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Wood, Marian Burk | ![]() |
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