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Strategic market relationships : from strategy to implementationDonaldson, Bill ; O'Toole, TomType of material - textbookPublication and manufacture - Chichester [etc.] : J. Wiley, cop. 2002Language - englishISBN - 0-471-49443-7COBISS.SI-ID - 20616797
Author
Donaldson, Bill |
O'Toole, Tom
Topics
Relationship marketing |
Industrial management |
Customer relations |
Strategic alliances (Business) |
Business networks |
Industrial procurement |
Strategic planning |
Marketing |
Marketinška strategija |
Učbeniki za visoke šole |
Strateško planiranje |
Industrijski odnosi |
Poslovno informacijski sistemi |
trženje |
marketing |
strategija trženja |
tržne raziskave |
mreže |
upravljanje |
teorija |
poslovanje |
informacijski sistemi |
potrošnik |
elektronsko poslovanje |
mednarodno trženje |
predstava |
marketing |
marketing strategy |
market research |
networks |
management |
theory |
industrial relations |
business |
information systems |
customer |
electronic commerce |
international marketing |
performance
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Faculty of Economics and Business, Maribor |
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339.13 DONALDSON B. Strategic 339.13 DONALDSON B. Strategic |
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