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How customers think : essential insights into the mind of the marketZaltman, Gerald, 1938-Type of material - profess. monogrPublication and manufacture - Boston (Mass.) : Harvard Business School, cop. 2003Language - englishISBN - 1-57851-826-1COBISS.SI-ID - 22016605
Author
Zaltman, Gerald, 1938-
Topics
Potrošniki |
Consumers |
Vedenje |
Behavior |
Consumer behavior |
Psychological aspects |
Consumers |
Psychology |
Marketing |
Psychological aspects |
Creative thinking |
Potrošniška družba |
Potrošništvo |
Potrošniški interesi |
Priročniki |
Tržna družba |
Razum |
Kreativne sposobnosti |
Priročniki |
Potrošniki |
Strateški položaj |
Kritično mišljenje |
Študije |
Potrošnja |
Naratologija |
Pripovedke |
Študije |
poraba |
potrošnik |
psihologija potrošnika |
mišljenje |
trg |
trženje |
marketing |
potrebe |
spomini |
metafore |
oglaševanje |
ekonomska propaganda |
psihologija |
kreativnost |
ustvarjalnost |
consumerism |
marketing |
needs |
advertising |
psychology |
creativity |
creativity
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Faculty of Economics and Business, Maribor |
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658.89 ZALTMAN G. How 658.89 ZALTMAN G. How |
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Database name | Field | Year |
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Zaltman, Gerald, 1938- | ![]() |
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