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Principles of marketingKotler, Philip, 1931- ; Armstrong, Gary M., Dr.Type of material - textbook ; adult, seriousEdition - 17th ed., global ed.Publication and manufacture - Harlow (Essex) [etc.] : Pearson Education, cop. 2018Language - englishISBN - 1-292-22017-1; 978-1-292-22017-8COBISS.SI-ID - 24188646
Author
Kotler, Philip, 1931- |
Armstrong, Gary M., Dr.
Other authors
Opresnik, Marc Oliver
Topics
trženje |
poslovno komuniciranje |
strategija trženja |
tržne raziskave |
vzajemno trženje |
okolje |
vedenje potrošnikov |
konkurenčne prednosti |
proizvodi |
blagovne znamke |
družbena odgovornost |
etika |
etika |
marketing |
business communication |
marketing strategy |
market research |
relationship marketing |
environment |
consumer behaviour |
competitive advantage |
products |
trademarks |
social responsibility |
ethics |
ethics
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Faculty of Economics and Business, Maribor |
available - outside loan, loan period: 30 days
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339.13 KOTLER P. Principles 18 339.13 KOTLER P. Principles 18 |
available - outside loan, loan period: 30 days
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Shelf entry
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Kotler, Philip, 1931- | |
Armstrong, Gary M., Dr. | |
Opresnik, Marc Oliver |
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