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Product strategy and managementBaker, Michael John, 1935- ; Hart, Susan J., profesorType of material - textbookEdition - 1st publ.Publication and manufacture - London [etc.] : Prentice Hall Europe ; Harlow (Essex) : Pearson Education, publ. 1998, cop. 1999Language - englishISBN - 0-13-065368-3COBISS.SI-ID - 309975
Author
Baker, Michael John, 1935- |
Hart, Susan J., profesor
Topics
Product management |
New products |
Management |
Case studies |
Proizvodi |
Proizvodna strategija |
Management proizvodov |
Učbeniki za visoke šole |
Novi proizvod |
Razvoj novih izdelkov |
Proizvodna dejavnost |
Učbeniki za visoke šole |
Potrošniki |
Potrošniški interesi |
Vedenje uporabnikov |
Učbeniki za visoke šole |
Strateški management |
Znanje vodenja |
Učbeniki za visoke šole |
proizvodi |
izdelki |
teorija |
praksa |
management |
strategija |
proizvodnja |
upravljanje proizvodnje |
novi proizvodi |
življenjski cikel |
portfolio |
razvoj |
ideje |
konkurenčnost |
opazovanje |
kupci |
analiza poslovanja |
potrošnik |
komercialno poslovanje |
vedenje |
controlling |
poslovne odločitve
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Faculty of Economics and Business, Maribor |
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658.6 BAKER M. Product 658.6 BAKER M. Product |
available - outside loan, loan period: 30 days
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Baker, Michael John, 1935- | ![]() |
Hart, Susan J., profesor | ![]() |
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