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The essential marketing sourcebook : [all the information you need to make the right marketing decisions]Jay, RosType of material - handbookEdition - 2nd ed.Publication and manufacture - London [etc.] : Financial Times : Pitman, 1998Language - englishISBN - 0-273-63108-XCOBISS.SI-ID - 4388124
Author
Jay, Ros
Topics
Marketing |
Planiranje |
Priročniki |
Marketing |
Strategija |
Marketing |
Osnove |
Bistvo |
Priročniki |
Marketing |
Viri |
Zadovoljevanje |
Priročniki |
Marketing, direktni |
Potrošniški interesi |
Poštno trženje |
Priročniki |
Marketing, direktni |
Direktna prodaja |
Telekomunikacije |
Priročniki |
strategija trženja |
marketing |
trženje |
prodaja |
neposredna prodaja |
cilj |
direktno trženje |
tržno planiranje |
komuniciranje |
mala podjetja |
prodaja po pošti |
prodaja po telefonu |
tržne raziskave |
baze podatkov |
potrošnik |
psihologija potrošnika |
poslovanje |
poslovno okolje |
mediji |
kupci |
zaznavanje |
ekonomska propaganda |
promocija |
odnosi z javnostjo
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Faculty of Economics and Business, Maribor |
available - outside loan, loan period: 30 days
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Call number – location, accession no. ... |
Copy status |
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339.13 JAY R. Essential 339.13 JAY R. Essential |
available - outside loan, loan period: 30 days
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Shelf entry
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Jay, Ros |
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