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  • The effect of the buyer - supplier relationship on the purchasing strategies of the Slovenian companies - modelling approach [Elektronski vir] : session 5: Marketing
    Iršič, Matjaž
    In the present paper we are dealing with the problem what is the level of development of companie's relationship with its supplier in the Slovenian purchasing market. The level of relationship with ... supplier is one of the most significant elements in the context of study of the developed concept of relationship marketing. During the research process we are investigating the level of development of the relationship on the sample of Slovenian comapnies using "Olsen-Ellram" modelling multifactor approach with two important dimension: relative attractiveness of the supplier and intensity of the relationship. On the basis of weighted estimation we have found out that the level of development of such a relationship in the Slovenian comapnies is relatively low.
    Source: An enterprise odyssey: economics and business in the new millennium [Elektronski vir]. 2002 : electronic proceedings (Str. 1728-1748)
    Type of material - conference contribution
    Publish date - 2002
    Language - english
    COBISS.SI-ID - 6355740

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