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Blue ocean strategy : how to create uncontested market space and make the competition irrelevantKim, W. Chan ; Mauborgne, RenéeType of material - reviewPublication and manufacture - Boston (Mass.) : Harvard Business School Press, cop. 2005Language - englishISBN - 1-59139-619-0COBISS.SI-ID - 7963420
Author
Kim, W. Chan |
Mauborgne, Renée
Topics
New products |
Market segmentation |
Konkurenčna sposobnost |
Marketinška strategija |
Tržni prostor |
Pregledne študije |
konkurenca |
konkurenčnost |
organiziranost |
osnove |
modeli |
orodja |
strategija |
trajnostni razvoj |
uravnotežen razvoj |
strategija trženja |
tržna analiza |
trg |
meje |
segmentacija |
prostor |
kreativnost |
ustvarjalnost |
tržne poti |
novi proizvodi |
povpraševanje
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339.13 KIM W. Blue 339.13 KIM W. Blue |
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Database name | Field | Year |
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Kim, W. Chan | ![]() |
Mauborgne, Renée | ![]() |
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