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Business-to-business marketing management : a global perspectiveBlythe, Jim, 1951- ; Zimmerman, Alan S., 1942-Type of material - textbookPublication and manufacture - Australia [etc.] : Thomson ; London : Thomson Learning, 2005Language - englishISBN - 1-84480-001-6COBISS.SI-ID - 8385820
Author
Blythe, Jim, 1951- |
Zimmerman, Alan S., 1942-
Topics
Industrial marketing |
Management |
Marketing |
Management |
Marketing management |
Marketing strategy |
Handbooks, manuals, etc |
Marketing management |
Business-to-Business companies |
Handbooks, manuals, etc |
International business |
Planning |
International marketing |
Business market |
International market |
Marketing information systems |
Customer relations |
Business communication |
Relationship marketing |
Marketing |
Marketinška strategija |
Tržno komuniciranje |
Učbeniki za visoke šole |
Marketing, direktni |
Obveščanje javnosti |
Sporočanje |
Učbeniki za visoke šole |
Svetovni splet |
Računalniške komunikacije |
Pogajalske tehnike |
Priročniki |
Nakupovanje |
Nakupno obnašanje |
Ciljani skrining |
Učbeniki za visoke šole |
Marketing, industrijski |
Trženjski splet |
Elektronske komunikacije |
Priročniki |
Marketing management |
Marketinška strategija |
Trženjski splet |
Učbeniki za visoke šole |
Marketing management |
Prodajni kanali |
Neposredno trženje |
Učbeniki za visoke šole |
marketing |
trženje |
management |
informacije |
MIS |
informacijska tehnologija |
poslovanje |
strateško planiranje |
priložnosti |
ocenjevanje |
informacijski sistemi |
cilj |
promocija |
marketing mix |
marketinški splet |
formatiranje |
proizvodi |
storitve |
cene |
ponudba |
verige |
vodenje |
tržno planiranje |
organiziranost |
tržniki |
marketer |
poslovno okolje |
segmentacija |
pozicioniranje |
prodaja |
tehnika |
komuniciranje |
nakup |
vzajemno trženje |
tržne poti |
preskrbovalne verige |
distribucija |
odnosi z javnostjo |
kupci |
trgovec |
tržne raziskave |
strategija trženja |
računalniško izmenjavanje podatkov |
neposredna prodaja |
direktno trženje |
World Wide Web |
elektronsko poslovanje |
uporaba računalnika |
računalniške mreže |
WWW |
mednarodno trženje |
internet
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Faculty of Economics and Business, Maribor |
available - outside loan, loan period: 30 days
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339.13 BLYTHE J. Business 339.13 BLYTHE J. Business |
available - outside loan, loan period: 30 days
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Database name | Field | Year |
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Blythe, Jim, 1951- | ![]() |
Zimmerman, Alan S., 1942- | ![]() |
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