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Services marketing : integrating customer focus across the firmWilson, Alan ...Type of material - book ; adult, seriousEdition - 4th ed.Publication and manufacture - London : McGraw-Hill, cop. 2021Language - englishISBN - 978-1-5268-4780-5COBISS.SI-ID - 89388803
Author
Wilson, Alan |
Zeithaml, Valarie A. |
Bitner, Mary Jo |
Gremler, Dwayne D.
Topics
trženje |
storitve |
vedenje potrošnikov |
odnosi s strankami |
inovacije |
design |
standardi |
primeri |
marketing |
services |
consumer behaviour |
customer relationship |
innovations |
design |
standards |
cases
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Faculty of Economics and Business, Maribor |
available - outside loan, loan period: 30 days
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339.13 SERVICES Marketing a 339.13 SERVICES Marketing a |
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339.13 SERVICES Marketing 339.13 SERVICES Marketing |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Wilson, Alan | ![]() |
Zeithaml, Valarie A. | ![]() |
Bitner, Mary Jo | ![]() |
Gremler, Dwayne D. | ![]() |
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