Services marketing : integrating customer focus across the firm

Faculty of Economics and Business, Maribor (EPF)

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Services marketing : integrating customer focus across the firm

Wilson, Alan ...

Type of material - book ; adult, serious

Edition - 4th ed.

Publication and manufacture - London : McGraw-Hill, cop. 2021

Language - english

ISBN - 978-1-5268-4780-5

COBISS.SI-ID - 89388803

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Author
Wilson, Alan | Zeithaml, Valarie A. | Bitner, Mary Jo | Gremler, Dwayne D.

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Faculty of Economics and Business, Maribor	available - outside loan, loan period: 30 days

Call number – location, accession no. ...	Copy status
339.13 SERVICES Marketing a	available - outside loan, loan period: 30 days
339.13 SERVICES Marketing 339.13 SERVICES Marketing	on loan - outside loan, due date: not specified

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Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Wilson, Alan
Zeithaml, Valarie A.
Bitner, Mary Jo
Gremler, Dwayne D.

Source: Personal bibliographies and: SICRIS

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