Faculty of Arts, Lj. - all departments (FFLJ)
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Vloga in značilnosti frazemov v slvoenskih tiskanih oglasihČernetič, MarinkaPrispevek na podlagi raziskave besedilnega korpusa slovenskih tiskanih oglasnih sporočil prinaša spoznanja, da se frazeološka enota kot ekspresivno sredstvo s svojimi temeljnimi značilnostmi ... (ekspresivnost, večbesednost, poznanost, trdnost strukture in stalnost pomena, nazornost in slikovitost, izraz konceptualno strukturiranih pojmov in izkušenj) lahko v vsestransko načrtovan in premišljen oglaševalni proces uspešno vključi ter doseže njegov osnovni namen: pritegne potrošnikovo pozornost, vzbudi njegovo zanimanje in željo ter ga prepriča, da seže po ponujenem izdelku. Oglas se praviloma osredotoča na potrošnikov emocionalni svet in s skrbno izbranimi sredstvi vpliva na njegova čustva, v tem postopku pa kot vsestransko učinkovita sredstva nastopajo tako neprenovljeni kot prenovljeni frazemi.Type of material - article, component partPublish date - 2007Language - slovenianCOBISS.SI-ID - 34849890
Author
Černetič, Marinka
Topics
slovenščina |
frazeologija |
frazeološke prenovitve |
reklama |
oglas |
Slovene language |
phraseology |
phraseological modifications |
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Černetič, Marinka | 91950 |
Source: Personal bibliographies
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