Faculty of Arts, Lj. - all departments (FFLJ)
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Trilogije in serije kot založniški poslovni model : diplomsko deloMihorič, AlešZaložništvo obenem deluje v gospodarskem in kulturnem sektorju. Trženje kulturnih dobrin, kot je knjiga, zahteva poslovne modele, ki so v svojih elementih podobni tistim v drugih gospodarskih ... panogah, a obenem upoštevajo njen kulturni vidik. Serije in trilogije kot založniški poslovni model se je skozi razvoj založništva pokazal kot uspešna strategija trženja. Pregled nekaterih svetovnih lestvic uspešnic ter slovenske lestvice najbolj izposojanih knjig v knjižnicah nakazuje na tezo, da so trilogije in serije priljubljene pri bralcih in kupcih knjig. Podoben poslovni model opazimo tudi v filmski industriji, kjer v tem segmentu prevladujejo filmske adaptacije ter serije filmskih nadaljevanj, ki slonijo na glavnem junaku in obenem sodijo v sam vrh lestvic glede na zaslužek.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Ljubljana : [A. Mihorič], 2013Language - slovenianCOBISS.SI-ID - 52831074
Author
Mihorič, Aleš
Other authors
Blatnik, Andrej, 22.5.1963-
Topics
Knjižnice |
Diplomske naloge |
knjižnice |
založništvo |
poslovni modeli |
trilogije |
serije |
film |
diplomske naloge bolonjskega programa
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Mihorič, Aleš | |
Blatnik, Andrej, 22.5.1963- | 32844 |
Source: Personal bibliographies
and: SICRIS
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