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Mit o sodobnem potrošništvu : spletno nakupovanje : diplomsko deloJanjoš, LaraS tehnološko revolucijo in internetom sta se spremenila način ter delovanje sodobne potrošnje. Navadnemu trgu se je pridružil še virtualni trg, ki ga nadzirajo digitalna podjetja. Spletno nakupovanje ... ima veliko prednosti, najbolj izstopa priročnost nakupovanja. Najpogostejšo težavo pri spletnem nakupovanju predstavlja čas čakanja na izdelke ter negotovost v procesu. Spletno nakupovanje postaja vedno bolj popularno, še posebej ob kriznih situacijah. Zaradi epidemije se je povečala uporaba spletnega nakupovanja. Na spletu lahko najdemo neskončno oglasnih desk, ki spodbujajo vrtoglavo potrošnjo. Družbeni mediji so oboroženi s promocijskimi oglasi, ki želijo vsak dan prodati izdelek. Facebook in Instagram igrata ključno vlogo pri promociji izdelkov na spletu. Vedno več ljudi se ukvarja s spletnim nakupovanjem in plačuje večjim digitalnim podjetjem, da jih oglašujejo. Tisti, ki obvladujejo digitalne monopole,imajo v lasti ogromno podatkov, ki jih obdelujejo sebi v prid. Spletno nakupovanje bo zaradi dobrih marketinških strategij povečevalo iracionalno potrošnjo. Pomembno je poznati načela varnega nakupovanja, da se izognemo neprijetnim situacijam.Anketiranci so dobro poznali lastnosti spletnega nakupovanja. Skoraj vsi so že opravili spletni nakup. Večina anketirancev je odgovorila, da je spletno nakupovanje varno. Vendar ne smemo pozabiti, da so nevarnosti pri spletnem nakupovanju vedno prisotne.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Ljubljana : [L. Janjoš], 2020Language - slovenianCOBISS.SI-ID - 60318211
Author
Janjoš, Lara
Other authors
Škamperle, Igor
Topics
potrošništvo |
spletno nakupovanje |
internet |
družbeni mediji |
varnost |
digitalni monopol |
consumption |
online shopping |
internet |
social media |
safety |
digital monopoly
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OHK - Sociologija SKL 0000000003 JANJOŠ L. III 2627 OHK - Sociologija SKL 3 JANJOŠ L. III 2627 |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Janjoš, Lara | ![]() |
Škamperle, Igor | 12630 |
Source: Personal bibliographies
and: SICRIS
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